SKILLS & SELECTED ACCOMPLISHMENTS

DESIGN & MARKETING

• Filmed 360 video environments of several Sanitation facilities, then partnered with Google Expeditions to create AR viewing opportunities that debuted at the New York International Auto Show at the Javitz Center.

• Created animated and social media marketing ads to promote conference registration that increased attendance by 25%

• Designed large-scale digital billboards on display in Times Square to promote recycling and composting.

• Conceptualized and art-directed photoshoots for various print and digital campaigns, including a yearly calendar that recruited employees to model each month to highlight their excellent work.

• Implemented first-ever branding guidelines for two organizations, leading to consistent marketing practices.

• Designed social media graphics used by major TV news outlets to source statistical information on New Year’s Eve efforts

 

TEAM ENGAGEMENT & CULTURE DEVELOPMENT

• Leveraged Augmented Reality technology to create 360-videos for new learning opportunities for the NYC Sanitation.

• Partnered with Google Expeditions to create online environments used for education.

• Created and implemented NYC Sanitation’s first-ever employee survey to make positive changes for a workforce of 10K employees and to aid marketing, real estate, education, and operational initiatives. Sought out employees in-person to create a personal connection and collected 1K+ survey responses to inform departmental change.

• Created and operated an office-wide Halloween decorating contest to boost internal morale. Created entry rules, elected senior management to judge the entries, and bought prizes and breakfast for the winning department.

 

PROJECT &  EVENT MANAGEMENT

• Project managed the complete redesign of the NYC Sanitation website from inception. Created wireframes, worked with developers and departmental content creators, and developed relationships with key stakeholders. The site services 8.5 million NYers.

• Developed a project plan for organizing a one-day conference geared towards the food industry and food waste prevention organizations. 

• Organized a city-wide competition to find muralists to paint themed designs on the sides of garbage trucks. Worked with headquarters to source materials and space needed to create the murals. Created a timeline for the overall project and individual schedules for all artists and workers involved. 

• Collaborated with community organizations to set up tabling outreach at street fairs and local events to generate public awareness for recycling and sustainability initiatives.

• Organized an annual national convention for 600+ attendees three years in a row. Negotiated pricing and logistics with hotel and conference center vendors and researched keynote speakers. Facilitated a dinner banquet, fundraiser, and breakout sessions with many moving parts.

• Successfully planned four annual graduation and promotional ceremonies for 700+ attendees from the NYC Department of Sanitation. Planned seating arrangements and procured keynote speakers. Designed awards, official invitations, program guides, and facilitated the logistics and flow of the event day.

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PROFESSIONAL EXPERIENCE

Digital Learning Designer, Republic Services | New York, NY | 2022 - Present
Republic Services is a waste management and environmental services company. Responsible for developing training plans and learning products to aid the employee experience. Establish project scopes and consult on design standards with stakeholders. 

 

Senior Creative Design Analyst, Highmark Health | Pittsburgh, PA | 2019 - 2022
Highmark Health is a national blended healthcare organization focused on simplifying the health and wellness experience. Responsible for creating digital and print marketing pieces to improve and simplify the health insurance experience for patients and customers.

Art Director | NYC Department of Sanitation| New York, NY | 2017 - 2019

Promoted to Art Director after being recognized for elevating the DSNY brand and increasing marketing reach to internal employees and the general public. Pushed for more internal employee communication and the development of employee
brand ambassadors.

Graphic Web Designer | NYC Department of Sanitation| New York, NY | 2016 - 2017

Hired as the first in-house graphic web designer to help inform and educate the public about Sanitation operations. Responsible for all aspects of the marketing/design process, including brand creation, website management, social media, email newsletter development, directing photoshoots, project management, budgeting and working with vendors, print and digital marketing collateral, and internal employee communications. 

 
Vice President of Administration | Kappa Delta Phi NAS, Inc. | Boston, MA | 2014-2018
Kappa Delta Phi NAS, Inc. is a nationally recognized philanthropic sorority. Served on the board of directors for nine years and was elected Vice President of Administration to supervise and mentor a team of over 23 volunteer members across the Northeast. Organized and conducted an annual national convention for 600+ attendees and coordinated and created biannual leadership training and development retreats for female college students.

 

Associate Board Member |Kappa Delta Phi NAS, Inc. | Boston, MA | 2009-2014
Mentored and consulted college chapters consisting of groups of over 20 members. Created the organization’s first-ever branding and marketing guidelines on a national level. Designed and maintained the national website and social media outlets. 

 

Graphic Designer | UBM | New York, NY | 2012-2016
UBM managed marketing and product development for various clients, including conferences and tradeshow organizations. As a designer at UBM handled numerous projects simultaneously with clients across multiple time zones. Developed brand strategy for clients including Interop, Seatrade Cruise Global, and Black Hat and managed an international team of developers.

 

Adjunct Professor | Briarcliffe College, Patchogue, NY | 2012-2013
Taught the foundations of graphic design and photoshop to college sophomores. Created lesson plans and hosted office hours. Helped students develop portfolios for job applications.

 

Graphic Designer | Professional Sports Publications |New York, NY | 2007 - 2012
Designed advertising and project managed multiple design projects in a fast-paced, deadline-driven environment. Provided creative, effective, and forward-thinking problem-solving for an in-house design team. Established and maintained the company’s first-ever internship program.

 

TECHNICAL SKILLS

Adobe Creative Cloud, Indesign, Photoshop, Illustrator, Dreamweaver, Acrobat, Typography, Event Signage, Microsoft Office, Microsoft Word, Powerpoint, Outlook, CMS, WordPress, HTML, CSS, Workfront, Teams, Facebook, Instagram, Twitter, Mailchimp, Hootsuite, Slack, Survey Monkey, Airtable, Articulate Storyline

 

CLIFTONSTRENGTHS™ 

Intellection, Harmony, Arranger, Responsibility, Relator

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EDUCATION

B.S. Visual Art | SUNY New Paltz, New Paltz, NY 

M.A. Interactive Media | Long Island University, Greenvale, NY